John Callanta
About Me
I’ve spent 12 years as a digital marketer responsible for bringing qualified users to websites to generate a sale or capture a lead.
Drawing from my years strategizing how to get users to a website, I build experiences that make them want to stay, engage, and convert.
Work Motivations
I’ve always had a knack for human behavior, how people think, their motivations, frustrations, and how I can create something that will nudge them in the desired direction.
Manipulation? Marketing?
Who knows!
And I also love looking at data trying to spot patterns in behavior.
I find it interesting when observing what people say and then track what they actually do when in the moment.
That’s what I bring to my designs; merging the wants of the user with the needs of the business.
Life Motivations
I am one of 3 people in my family to be lucky enough to call the United States my home.
I grew up in San Francisco, California while the rest of my family stayed behind in their country.
I owe it to myself and the ones who could not be here to be great at something, to find ways to help, and while having fun doing it.
A handful of people including myself have lifted those who stayed behind out of poverty.
Today, they are fortunate enough to be self-sufficient to chase their dreams over there.
Now I am free to chase mine here.
About (Another Side Of) Me
When I’m not driving traffic to a client’s website with unbelievable ROAS, I’m driving something else through the mountains in whatever manual transmission vehicle I can get my hands on.
Oh, I also like going back to my country to eat everything and stimulate the restaurant industry.
My Skill Stack
My UX toolkit draws on over a decade in marketing and brand strategy for both in-house and agencies. I’m a jack of all trades, master of some. Only because they update features like every 6 months!
Figma
Design
Prototyping
Tableau
Business
Intelligence
Salesforce
CRM
Data
Framer
Design
Prototyping
Power Bi
Business
Intelligence
Hubspot
CRM
Marketing
Hotjar
Variant
Testing
Wix
Web
Design
Linkedin Ads
Paid
Advertising
Optimizley
Variant
Testing
Looker
Data
Analytics
Meta
Paid
Advertising
Design Philosophy
Design Philosophy
I believe design encompasses many departments.
From my marketing experiences, design impacts landing page experiences, the amount of leads generated, and even getting someone to stop scrolling on their feed to look at what is being promoted without them reporting the ads.
I believe design is multidisciplinary. It meshes technical knowledge with lived experiences, biases, inspirations, and testing out various hypotheses to win over the user.
Design Philosophy
Design Philosophy (TLDR)
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Design for the user.
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Design for the business.
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Design for the sale.
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Design for the decision maker responsible for implementing the product.
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And design for the the engineer responsible for creating a working version of my vision.
