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John Callanta
5 KPI's for Brand Awareness Campaigns
When it comes to running a top-funnel LinkedIn campaign, defining the right key performance indicators (KPIs) is crucial for measuring...

John Callanta
7 KPI's For A Successful Mid-Funnel Campaign
Running a mid-funnel LinkedIn campaign requires a strategic approach to engage and nurture potential customers who have shown interest in...

John Callanta
Why Web Design Agencies Need Omnichannel Marketing
Web design agencies operate in a dynamic digital landscape where the importance of an omnichannel marketing strategy cannot be...

John Callanta
How To Assess Lead Quality
In the world of digital marketing, generating leads is only the first step towards building a successful customer base. To effectively...

John Callanta
Gated Content Strategy: Unlocking the Power of Digital Marketing
In the ever-evolving landscape of digital marketing, businesses are constantly searching for innovative ways to capture leads, nurture...

John Callanta
Types of content to create for every stage of the buyer's journey
Consumers have access to a wealth of information at their fingertips, the buying process has become more complex than ever before. From...
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